Booster booster Jace sent me this report from Warner Bros World in Abu Dhabi in the United Arab Emirates, a place I didn't even know existed. Warner Bros World, that is. I may not often leave my dungeon, but I have heard of Abu Dhabi.

Writes Jace:

"For The Hero in Every Man, Cologne in (en?) Gold," is seen above the Gotham City Transit in the Gotham City area of the park. (It’s super dark and far away but I hope this was an ok image.)

Jace must have a pretty good camera, because the accompanying photo isn't bad at all:

The product being advertised on that billboard sure looks like the unidentified bottle we see in Booster Gold Vol. 2, #17 (released in February 2009), and the slogan is reminiscent of the several variations of Dusk slogans used in multiple issues of Booster Gold volume 1. But the product name is... well, I'm not sure what the product name is.

As you can see in the Boosterrific.com annotations for that issue, I called that a bottle of Dusk, since that was the name of the cologne that Booster endorsed in volume 1 of his self-titled series (even though the volume 1 bottles had a slightly different label). But the comic doesn't identify the brand name. Neither does Secret Six #8 (released in April 2009), in which Deadshot wears Booster's fragrance for a night out with his colleagues (at a club called Hypertime).

words by Gail Simone; art by Carlos Rodriguez, Bit, Sal Cipriano, and Jason Wright
appearance first brought to my attention by Peter Duling

(And yes, I assume that "old maid's bathroom" is a reference to Booster's apocryphal 65-year-old wife, Gladys, from 2003's Formerly Known as the Justice League.)

As it happens, the Boosterrific.com directory of Booster's businesses and endorsements lists the product I've associated with Deadshot as "Cologne de Gold" even though, so far as I can tell, it is never called that in any comic book. I have to wonder if I gave it that name myself, perhaps influenced by Booster's fragrance for women, "Perfume du Booster," introduced a few months later in Booster Gold #23 (August 2009).

In any event, thanks to Jace for sending us the photo. It's cool that Booster Gold's salesmanship has reached Abu Dhabi, wherever that might be.

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2023 is off to a pretty Boosterrific start. Another day, another lost Booster Gold appearance spotted by Booster booster Brandon.

Hi, I think this might be a new find of yet another Booster themed breakfast cereal from Hawk and Dove #28 from Oct 1991, page 7. Hawk has been hiding on the run, and been apparently been only eating sugary boxes of Booster Gold cereal.

Could this be true? Especially in light of what I posted on Monday, could there be another Booster Gold cereal product placement I didn't know about?

Turns out, yes. And it's a really cool one. Check it out.

art by Greg Gular, Curt Swan, Ian Akin, John Statema, Matt Hollingsworth

I love, love, love that box, especially the back.

This, Flakies, Sugar Packed Boosteroes, Booster Bits, Booster Puffs, Golden Flakes.... I'm starting to think that Booster came back in time to fight dentists.

Thanks, Brandon.

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In 2009, Booster Gold endorsed Booster Paste. In 2012, he endorsed Booster Cream Toothpaste. Ten years later, he's back in your mouth, as seen in Nightwing #88!

words by Tom Taylor, art by Bruno Redondo, Adriano Lucas, Andworld Design

What is that? "-esh-dent"? Oooh, the tease! I need to know so that I can buy some to put in *my* face!

Thanks to Booster booster Shaw Baston for spotting this panel.

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I've said it before, and I'll say it again: the best comics DC is printing these days are Wonder Comics. If you aren't reading them, you don't know what you're missing. Like this panel from this week's Young Justice #8.

art by John Timms, Gabe Eltaeb, Wes Abbott

"Buster Gold" chips? Yum!

As all Booster boosters know, "Buster Gold" is the derisive nickname most often used by those misguided fools who remain unimpressed by our hero's exploits. That totally fits this story.

Young Justice #8, written by Brian Michael Bendis, takes place on Earth-3, home of the infamous Crime Syndicate. On Earth-3, most familiar heroes are villains, which means that whatever those Buster Gold snacks are made of, they're probably horrible for your health.

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Those of you who attentively watched the DC Nation block on Cartoon Network this past weekend hopefully caught the Booster Gold reference in the Thunder and Lightning short. For those that blinked and missed it, here it is again:

Now we just need DC to get this into our grocery stores. Hopefully Sugar Bear won't find cause for litigation over the similarity with his longstanding Post Golden Crisps cereal.

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