Businesses & Endorsements

First Appearance: 52 #3, 2006

A minor American pharmaceutical company. The company went under within minutes of Booster Gold signing an endorsement deal as a result of Mr. Akteon's arrest for securities fraud. This is a rare misstep in Booster's long history of product endorsements.

First Appearance: Justice League Quarterly #1, 1990

American Steel was among the companies to offer sponsorship to the CONGLOMERATE. Booster Gold wore the American Steel logo on the back of his Conglomerate Uniform.

First Appearance: Countdown to Infinite Crisis #1, 2005

Cellular telephone service. The initials "B.G.I." likely refer to the defunct BOOSTER GOLD INTERNATIONAL conglomerate.

First Appearance: 52 #1, 2006

Promotional patches for Banana Co (business details unknown) appeared on the left chest of Booster Gold's Mark IB power-suit.

First Appearance: 52 #4, 2006

Franchised fast-food restaurant. Booster Gold has both worked at a Big Belly Burger franchise (in JLA Classified #6) and promoted the franchise on television during improvised photo opportunities. Big Belly Burger was among the companies which advertised on Booster Gold's coffin (in 52 Week Eighteen).

First Appearance: Green Lantern, Vol. 3, #115, 1999

Parcel delivery company utilizing advanced transporter technology with business partner Ted Kord (see BLUE BEETLE II). Business slogan: "When it absolutely, positively has to be there in ten seconds."

First Appearance: Blue and Gold #3, 2021

Service company formed to provided super-powerful help to common people often overlooked by other heroes. Blue & Gold Restoration was established with business partners Ted Kord (see BLUE BEETLE II) and TRIXIE COLLINS and was crowdfunded via social media.

First Appearance: DCU Heroes Secret Files #1, 1999

Partnership for the development of computer software with business partner Ted Kord (see BLUE BEETLE II). This company may be related to the preceding Lightspeed Entertainment. Company is known to have contracts with U.S. government agencies, including the Department of Extranormal Operations (DEO).

First Appearance: Justice League America #34, 1990

Partnership formed for the management of the Club JLI casino and resort on the island of KOOEYKOOEYKOOEY with business partner Ted Kord (see BLUE BEETLE II).

First Appearance: Booster Gold, Vol. 2, #17, 2009

D-cell batteries.

First Appearance: Secret Files & Origins of the DC Universe 2000, Vol. 1, #1, 2000

Breakfast cereal.

First Appearance: Booster Gold, Vol. 2, #17, 2009

Water gun.

First Appearance: Secret Files & Origins of the DC Universe 2000, Vol. 1, #1, 2000

Bubble gum.

First Appearance: Teen Titans, Vol. 4, #4, 2012

Toothpaste.

First Appearance: 52 #1, 2006

Apparel line. For a brief time, Booster Gold wore advertisements for Booster Gear (specifically the Gear Sports label) on the lateral portion of the left thigh of his Mark IB power-suit.

First Appearance: Secret Origins, Vol. 2, #35, 1988

Action figures. There is evidence that action figures have been produced for a majority of Booster Gold's power-suits. The classic Mark I suit may have existed only as a prototype figure, but publicly available figures have certainly included Mark X, Mark XI, and modern Mark IB. Known variants include specifically Medieval Booster and Aqua Booster.

First Appearance: Secret Origins, Vol. 2, #35, 1988

Board game. A prototype product was created while Booster Gold was planning on licensing JUSTICE LEAGUE merchandise, but no product was released.

First Appearance: JLA Avengers #1, 2003

Vanity credit card (lender unknown).

First Appearance: Hawk and Dove, Vol. 3, #28, 1991

Breakfast cereal. Booster Gold's face is prominent on both the front and the back of the box of this flake cereal with the slogan "Be a hero!"

First Appearance: Teen Titans, Vol. 4, #6, 2012

Booster Gold Coffee can be found in vending machines in waiting rooms of the finest establishments in the DC Universe, including S.T.A.R. LABS in New York City.

First Appearance: Booster Gold #2, 1986

A solo comic book chronicling the early adventures of Booster Gold was published by Blaze Comics (see SKIP ANDREWS). Booster Gold also appeared as a character in the officially licensed JUSTICE LEAGUE comic books (publisher unknown).

First Appearance: Booster Gold, Vol. 2, #17, 2009

Stuffed plush toy.

First Appearance: Booster Gold, Vol. 2, #23, 2009

G4TV's Blair Butler demonstrated Booster Gold-approved apparel for the well-dressed member of Booster's Fan Club.

First Appearance: Webtoons.com Red Hood: Outlaws #19, 2022

Breakfast cereal.

First Appearance: Booster Gold #16, 1987

BOOSTER GOLD INTERNATIONAL is a national umbrella conglomerate owning a wide variety of businesses, mostly technology based. Managed by MAC GARRISON, BGI was designed to compete with such international corporations as LexCorp. Businesses owned by BGI include U.S. Biotech.

First Appearance: Booster Gold #1, 1986

Exact product details unknown as the lunch boxes themselves are never seen despite being mentioned repeatedly in issues of Booster Gold, Vol. 1.

First Appearance: Hourman #1, 1999

T-shirts emblazoned with Booster Gold's likeness have existed for some time. Former JUSTICE LEAGUE mascot Snapper Carr was the first to be spotted sporting such fashion, but G4TV's Blair Butler has more recently worn a Fan Club t-shirt in Booster Gold, Vol. 2, #23.

First Appearance: Old Lady Harley #3, 2019

Casino on Freemont Street in Las Vegas, Nevada.

First Appearance: Bat-Mite #3, 2015

Breakfast cereal.

First Appearance: The Human Target, Vol. 5, #3, 2022

Bagel shop specializing in original ingredients recovered from ancient civilizations. The first location was in a strip mall beside a nail spa.

First Appearance: Blue Beetle, Vol. 3, #11, 2012

Brand of "fair trade" coffee.

First Appearance: Blue Beetle, Vol. 3, #11, 2012

Energy drink.

First Appearance: Booster Gold #5, 1986

Proposed and manufactured by Brysler Motors, the "Boostermobile" sports car is more accurately the Brysler-Booster Mark IV. Booster Gold had second thoughts about the legality of putting his name on a product that could be used for illicit purposes and it is doubtful that many (if any at all) of these automobiles were ever produced for the public. At one point there were plans to release the car in 7 different colors to the general public. At least two unique concept models are known to have been produced specifically for the use of Booster Gold: one version is red with a spoiler, another is blue with a rear star motif. The Boostermobile could accelerate to 60 mph in 6.2 seconds and had a top speed of 135 mph.

First Appearance: Booster Gold, Vol. 2, #23, 2009

Toothpaste.

First Appearance: Batman: The Widening Gyre #4, 2010

More than 20 years after the debut of the Boostermobile, Booster appears in advertisements for the Futura sports car manufactured by Brysler Motors.

First Appearance: 52 #18, 2006

Cap's Hobby Shoppe was among the companies advertising on Booster Gold's coffin (in 52 Week Eighteen).

First Appearance: Justice League America #34, 1990

Island resort. Created, managed, and promoted by Booster Gold and BLUE BEETLE II, Club JLI was built illegally on UNITED NATIONS land with money stolen from the JUSTICE LEAGUE operations budget.

First Appearance: Countdown to Infinite Crisis #1, 2005

Talent management agency. Booster Gold was a client and had no known stake in company ownership or operations.

First Appearance: Booster Gold, Vol. 2, #17, 2009

Men's toiletries. Too much of this product, worn by Deadshot (see SUICIDE SQUAD), was described to smell like "an old maid's bathroom" in Secret Six, Vol. 3, #8, 2008.

First Appearance: Teen Titans, Vol. 4, #4, 2012

The Daily Planet newspaper, employer of reporter LOIS LANE, has reported on Booster Gold for years. Booster wasn't hired to officially endorse the paper until the end of 2011.

First Appearance: Justice League Quarterly #1, 1990

Dante Foods was among the companies to offer sponsorship to the CONGLOMERATE. Booster Gold wore the Dante Foods logo on the back of his Conglomerate Uniform.

First Appearance: Justice League Quarterly #1, 1990

Dupree Chemical was among the companies to offer sponsorship to the CONGLOMERATE. Booster Gold wore the Dupree Chemical logo on the back of his Conglomerate Uniform.

First Appearance: Booster Gold #1, 1986

Line of men's toiletries, including aftershave and cologne. Advertising slogans included "For the Hero in You" and "Bring Out the Hero in Your Man."

First Appearance: Countdown to Infinite Crisis #1, 2005

Home fitness equipment (product/business name unknown).

First Appearance: 52 #18, 2006

EZ Caskets was among the companies which advertised on Booster Gold's coffin (in 52 Week Eighteen). Advertising slogan: "When You Go, We Follow."

First Appearance: Justice League Quarterly #1, 1990

CAROL FERRIS' Ferris Aircraft was among the companies to offer sponsorship to the CONGLOMERATE. Booster Gold wore the Ferris Aircraft logo on the back of his Conglomerate Uniform.

First Appearance: Booster Gold #10, 1986

Residential fire alarms (product/company name unrevealed).

First Appearance: Booster Gold #2, 1986

Breakfast cereal. Advertising slogan: "The power-packed cereal!" The cereal offered a toy SKEETS inside each box.

First Appearance: 52, Vol. 1, #9, 2006

Gingold is a commercially available soft drink manufactured from extracts of the tropical Gingo fruit. (This soft drink is what gives Ralph Dibny the elastic ability to become the Elongated Man.)

First Appearance: DC's How to Lose a Guy Gardner in 10 Days #1, 2024

Dating advice app. The app lost its investors and failed after online accusations that Booster was using the service to "draw out low-tier villains for publicity."

First Appearance: Booster Gold #1, 1986

Corporation designed to promote and protect Booster Gold's likeness, publicity, and investments. Managed by DIRK DAVIS with day-to-day operations overseen by TRIXIE COLLINS. Goldstar, Inc. was headquartered in REILLEAU TOWERS. Company absorbed and superseded by BOOSTER GOLD INTERNATIONAL.

First Appearance: Wonder Woman, Vol. 6, #7, 2024

Despite the cover of this book clearly crediting Booster Gold as the sole author, this is advertised in a book store window as a "biography," suggesting that perhaps Booster had a ghost writer.

First Appearance: 52 #18, 2006

Guardian Cigarettes was among the companies which advertised on Booster Gold's coffin (in 52 Week Eighteen).

First Appearance: Bat-Mite #4, 2015

BAT-MITE references this unseen product in passing (twice), but Booster doesn't deny its existence. The product slogan is apparently "We've Got Your Backside!"

First Appearance: Secret Origins, Vol. 2, #35, 1988

Prototype products (including lunch boxes, action figures, and puzzles) featuring Booster Gold alongside the JUSTICE LEAGUE were produced for a planned venture that was aborted. It is unknown whether these products were ever released.

First Appearance: Justice League Quarterly #1, 1990

LexCorp, owned by megalomaniac LEX LUTHOR, was among the companies to offer sponsorship to the CONGLOMERATE. Booster Gold wore the LexCorp logo on the back of his Conglomerate Uniform.

First Appearance: Extreme Justice #6, 1995

Research and development firm focusing on the production and distribution of interactive multimedia products. Company was founded by former Goldstar, Inc. manager DIRK DAVIS before a very hostile takeover by Booster Gold and Ted Kord (see BLUE BEETLE II).

First Appearance: Justice League America #70, 1993

Picture calendar. All copies of the planned calendar were destroyed by Beatriz da Costa (see FIRE & ICE), the featured model.

First Appearance: 52 #1, 2006

Alcoholic beverage. Advertising slogan: "My Beer." For a time, Booster Gold wore an advertisement for Lit Beer on on the left chest of his Mark IB power-suit. Lit Beer was among the companies which advertised on Booster Gold's coffin (in 52 Week Eighteen).

First Appearance: Batman: Urban Legends #22, 2023

Electronic gaming machines. A "talking" mannikin of Booster Gold supports slot machines in The Lunar Crown Casino in Bludhaven. (Or at least it did until Nightwing inadvertently destroyed it while trying to foil a robbery.)

First Appearance: Booster Gold #2, 1986

Advertising agency affiliated with Goldstar, Inc. McClellan & Johnson hired Booster Gold for a series of cereal endorsements. At the time, Rose Forrest, alter ego of THORN II, was the company's creative director.

First Appearance: Secret Origins, Vol. 2, #35, 1988

Partnership planned for the merchandising of JUSTICE LEAGUE likenesses. Product line included but where not limited to Justice League-inspired dolls, action figures, lunch boxes, board games, and record albums. Partnership was planned for MAXWELL LORD, but business operations were prematurely halted at the insistence of MARTIAN MANHUNTER.

First Appearance: 52 #2, 2006

Unknown product. For a limited time, Booster Gold wore an advertisement for OPrK on the lateral portion of the thigh of his Mark IB power-suit.

First Appearance: Justice League Quarterly #1, 1990

Ovel Oil was among the companies to offer sponsorship to the CONGLOMERATE. Booster Gold wore the Ovel logo on the back of his Conglomerate Uniform.

First Appearance: Justice League Quarterly #1, 1990

Pax Entertainment was among the companies to offer sponsorship to the CONGLOMERATE. Booster Gold wore the Pax logo on the back of his Conglomerate Uniform.

First Appearance: 52 #18, 2006

Pep Cereals was among the companies which advertised on Booster Gold's coffin (in 52 Week Eighteen).

First Appearance: Booster Gold, Vol. 2, #23, 2009

Perfume.

First Appearance: Booster Gold, Vol. 2, #23, 2009

Sugar candy distributed with collectible dispensers.

First Appearance: The Kingdom: Planet Krypton #1, 1999

Super hero themed restaurant featuring assorted super hero memorabilia. RIP HUNTER was the silent partner in the business and is known to have used the business for time travel operations.

First Appearance: 52 #5, 2006

Safety razors. Booster Gold was in negotiations to promote the brand, but the outcome of the negotiations is unknown and may have been spoiled by the revelation of Booster's unethical relationship with the criminal MANTHRAX.

First Appearance: Justice League International Annual #2, 1988

Super-powered freelance repossessions specialist with business partner Ted Kord (see BLUE BEETLE II). Business slogan: "Danger is our business." Known employers include Repo Man, Inc. and Jacobs Research Laboratories.

First Appearance: Justice League Quarterly #1, 1990

S.T.A.R. LABS was among the companies to offer sponsorship to the CONGLOMERATE. Booster Gold wore the S.T.A.R. Labs logo on the back of his Conglomerate Uniform.

First Appearance: 52 #19, 2006

Unknown product.

First Appearance: Countdown to Infinite Crisis #1, 2005

Sunglasses. Booster Gold was employed to promote the brand, but he missed a photo shoot to aid BLUE BEETLE II and was temporarily disabled by an explosion. It is unknown if Booster was able to follow through with this planned promotion.

First Appearance: Countdown to Infinite Crisis #1, 2005

Soft drink. Advertising slogan: "Sometimes even super-heroes get thirsty." Booster Gold has gained and lost promotions for Soder-Cola, the DC Universe's predominant cola, on a number of occasions. For a time, Booster wore a Soder-Cola advertisement on the left shoulder of his Mark IB power-suit. was among the companies which advertised on Booster Gold's coffin (in 52 Week Eighteen).

First Appearance: Justice League Quarterly #1, 1990

Stagg Industries, owned by SIMON STAGG, was among the companies to offer sponsorship to the CONGLOMERATE. Booster Gold wore the Stagg Ind. logo on the back of his Conglomerate Uniform.

First Appearance: 52 #2, 2006

Unknown product. For a limited time, Booster Gold wore an advertisement for Star Burger on the right shoulder of his Mark IB power-suit.

First Appearance: Booster Gold, Vol. 2, #23, 2009

Breakfast cereal.

First Appearance: 52 #7, 2006

Franchise coffee chain based in Star City. For a time, Booster Gold wore a Sundoller Coffee patch between his shoulder blades on his Mark IB power-suit.

First Appearance: Speed Force, Vol. 2, #3, 2024

"One-of-a-kind" collectible cup available only to attendees of the Symphonee Music Fest, a music festival put on by the Symphonee music app. The cup topper is a tiny figure of Booster Gold and the Symphonee music note logo.

First Appearance: Countdown to Infinite Crisis #1, 2005

Skin care product.

First Appearance: Justice League America #67, 1992

Production house for lingerie calendars. The only known model was Beatriz da Costa (see FIRE & ICE).

First Appearance: 52 #1, 2006

For a time, Booster Gold wore the slogans "Super Size Me" and "Just Made It" on the back of his Mark IB power-suit. Despite being similar to the slogans of some familiar businesses, the businesses to which these slogans specifically refer remain unrevealed.

First Appearance: Superman, Vol. 2, #142, 1999

Previously-owned car dealership in Fargo, North Dakota. (Company name unrevealed.)

First Appearance: 52 #18, 2006

Vertigo Comics was among the companies which advertised on Booster Gold's coffin (in 52 Week Eighteen).

First Appearance: The Adventures of Superman #458, 1989

Men's deodorant with the advertising slogan "The deodorant for the hero in YOU." (This slogan is very similar to slogans used by Dusk Toiletries, another product line endorsed by Booster. Perhaps Victory is a Dusk product.)