If you're a hardcore Booster Gold fan (and if you're on Boosterrrific.com, chances are good), you probably know that his Legion of Super-Heroes Flight Ring is about 500 years old, his mother has no first name, and he has sassed Darkseid to his rocky face and lived to tell the tale.

You've also probably heard that Warner Bros Discovery, by way of James Gunn and DC Studios, has a Booster Gold television series in the works. You might have heard talk recently that the role has been cast and the television series is scheduled to start filming in July, as many corners of the Internet have been reporting just that.

Except, apparently, it's not. Many of the same corners of the Internet are now reporting that James Gunn (or his social media manager) has taken a break from developing the latest movie about Booster Gold's biggest rival, that goody-two-shoes Superman, to throw cold water on those Booster Gold rumors via a post at some social media website or other.

Honestly, at this point, I don't know what to believe. Were the initial reports hoaxes? Or is Gunn just trying to disguise the truth now that the cat's out of the bag? One way or the other, I suppose we'll find out the truth one day, right Superman?

DC Challenge #12, "Phase 12.5" written by Len Wien and drawn by Ross Andru, Frank McLaughlin

Hey, if Superman's not above stealing a whole bunch of newsprint to hide his secret identity, can he really be all that mad at Booster Gold for "borrowing" some dusty old museum pieces to fight crime? (Bet they won't mention that in the Booster Gold television show.)

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Well, they really did it. They put Booster Gold on the cover of this week's collection of Webtoon.com's Batman: Wayne Family Adventures...

...despite, so far as I can tell, Booster Gold not appearing in the strip.

I say "so far as I can tell" because my LCS didn't get a copy this week for me to buy, so I can't yet confirm. I mean, I could find out for sure by reading episodes 71 through 116 online at Webtoon.com for free, but why should I read something for free when I can pay to read it? Besides, Booster isn't in the DC.Fandom.com listing of characters appearing in Wayne Family Adventures, and if you can't trust the accuracy of crowd-sourced wiki-style content, what's even the point of the Internet?

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DC's August solicitations are out (you can read them at AIPTComics.com). Booster's run in Batman: The Brave and the Bold apparently ends in issue 15, because Lois Lane is taking his place in issue 16.

But there is a some good news for Booster boosters. Dan Jurgens is back with another issue celebrating another 30th anniversary of an event story he created in the 1990s. This year, it's the Zero Hour 30th Anniversary Special #1.

Booster Gold didn't play a very big part of Zero Hour, but he was there, which is good enough reason for him to be on Alan Quah's variant cover.

Sure, Booster wore a different costume during the original Zero Hour, but Zero Hour was all about changing history. So maybe now... he didn't?

I guess we'll find out when the issue is released on August 28.

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When a whole quartet of evil androids of Professor Ivo attack Bailey, New Hampshire in Mister Miracle #8, who comes to the town's defense? That's right, it's Booster Gold!

And let me assure you that Booster's offensive goes great! Really, I mean it. Absolutely do not look at what happens on the next page.

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This week's Green Lantern #11 sees Superman supplant Elvis in a Nevada quickie wedding chapel. That's such a clever idea, I can't believe that Booster Gold didn't think of it first.

words by Jeremy Adams, art by Xermanico, Amancay Nahuelpan, Romulo Fajardo Jr, Dave Sharpe

Booster is a natural huckster who has leveraged his super powers into celebrity and that celebrity into profit since his very first appearance. Over his career, he has run such diverse business ventures as a super powered repossession agency, a bagel shop using time-travel to gather ingredients from the past, and a hi-tech teleporter package delivery service. (You can find a complete list of Booster's many, many business ventures here.)

All of those were great ideas that have kept a roof over Booster's head, but none of them have propelled him back into the Fortune 500. So what unique business idea will make Booster independently wealthy?

What endeavors can turn a celebrity pitchman into a billionaire? What hasn't Booster tried yet? Founding a company to sell age-defying cosmetics (Booster Cold Cream)? Creating a name brand alcohol (Booster Gold's Lager)? Starting in a reality television show in which he advises less famous people on how to grow their own businesses (Business Booster Gold)?

To quote Mark Cuban, "In business, to be a success, you only have to be right once." Keep at it, Booster. Time is on your side.

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