Out suspicions were confirmed earlier this week that DC Comics had near-record sales in September with its Forever Evil mini-series and tie-ins. For those of you who hate event books, remember this. Yes, they are usually mediocre, editorially driven stories. But boy howdy, do they sell!

ComiChron.com reports that DC Comics sold over 4 million copies of 129 different comics in September 2013. That made September sales nearly as good as those in the first week of their "New 52" initiative back in October 2011.

The good news is that DC looks healthy and wealthy, at least for the time being. Keep in mind that DC needs to stay in business if we're ever to see our Booster Gold in action again.

The bad news is that they sold all those books without so much as a mention of Booster Gold. With everything going so well (financially) right now at DC, we can't expect the company to feel any pressure to return Booster to action anytime soon.

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Now that the story is over and the numbers are in, I thought it would be fun to look at whether or not choosing to add Booster Gold to All-Star Western did anything to help its anemic sales. In short, the answer is "not really."

I've included the six months of sales prior to Booster's arrival (issues #13 through #18) in the graph for reference. It seems that Booster's arrival in issue #19 may have slowed the defection of readers briefly, but they resumed their flight from the title as the story wore on. If All-Star Western lives or dies based on sales numbers (and not Dan DiDio's favor), Booster's appearance might have bought the title one more issue.

Granted, the numbers in this chart are for print issues only and fail to account for any digital sales. Maybe the book sells like gangbusters online, although since All-Star Western appears in 407th place of ComiXology's "Top Titles" list, that seems unlikely.

Looking at the slope of sales decline, an unexceptional issue #19 should probably have been expected to sell about 16,400 copies. Instead, with Booster's help it sold 16,838 copies. Does that mean that adding Booster to a book boosts sales by 400 copies? If the sales of Smallville are any indication, we should probably assume that it was the "WTF" gatefold cover, not Booster's appearance, that drove up sales for the issue.

Booster's appearance in issue #13 didn't seem to move the sales needle. Sales continued on pace. Although these graphs show decreasing sales, remember that as a general rule, comic sales decrease in a gentle curve from month to month for every title everywhere. That's natural sales entropy, and it's why titles are constantly started over with number 1 issues; it moves the title back to the top of the ladder to start the slide over again.

Did Booster fail to make any mark on Smallville: Season 11's sales because Smallville takes place outside of continuity (whatever that word means in the New 52 Universe)? Was it because Smallville: Season 11 is sold in weekly installments online? Or was it because the people who would buy Smallville are buying anyway, and don't care who the guest star of the week is? Who knows. But whatever you do, don't blame it on Skeets!

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Last week, in regards to sales of Justice League of America, I said, "I suspect that since DC isn't crowing about how great [sales] have been, they can't find anything to crow about." Looks like I was very, very wrong.

According to Comichron.com, Justice League of America and its 53 covers was the best selling book for the month of February... since 1996!

Comichron goes on to note that this book even outsold Superman: The Wedding Album (November 1996), the previous best-seller since DC signed an exclusive distribution agreement with Diamond Comics Distributors in 1995. That's great news for Booster Gold fans, who saw their hero get his first in-continuity reference in months.

(Aside: For years, a good friend of mine who has owned a comic book store since the early 1990s had several unopened cartons of "white-bagged" Superman: The Wedding Album in his basement. It took him the better part of two decades to unload the unwanted issues that the hype following Death of Superman had lured him into over-ordering. I still tease him about that overly-ambitious order. Needless to say, his order for Justice League of America was much more conservative.)

While Justice League of America sold better than all comics in recent memory, there is ample evidence to suggest that fans were buying for the "53 covers!" gimmick, not the concept itself. Over at ComicBook.com, Russ Burlingame points out that Katana and Vibe, the tie-in series to JLoS, sold comparatively poorly at #80 and #78 respectively for the month. This a surprise, especially considering their pedigrees. Burlingame notes:

It's been a long time since [writer Geoff] Johns launched a title that debuted out of the top 50; back in 2007, Booster Gold came in at #58....

As we know, Booster Gold was cancelled after 4 years, but mainly because of Flashpoint. (Yes, sales were falling, but the title would indisputably have reached #50 if not for the Great Random Reboot of 2011.) What are the odds that Johns' latest series, Vibe, makes it even half that long?

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Why was Justice League International volume 3 cancelled? Probably because by issue 12 it was selling about as well as Booster Gold volume 2 was selling at issue 47.

If Booster can do as well alone, why stick him with a bunch of dead weight like Guy Gardner and Batman? (Note that while our old pal Shag at FirestormFan.com will attribute the sales bump beginning at issue 9 to an appearance by Firestorm, but it's really do to a change in DC's return policy.)

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Believe it or not, Booster Gold has appeared in 4 separate number 10 issues of ongoing series in the past 4 years. One of those series was his own, which made it through a run of 49 issues. Two of the others had already been canceled at the time the issue was published. The third is the current Blue Beetle series, which has sales numbers far worse than any of the other three series ever had, but has not yet been cancelled.

Granted, this random sampling of DC's production is hardly conclusive, but superficially it would seem that we should expect an ongoing with Booster Gold to sell right about 30,000 by the 10th month. (Booster gets the least face time in his one-page cameo in Blue Beetle, and it has the lowest sales. Coincidence or proof?)

Whatever else it may or may not say about DC's editorial policies, this chart does seem to demonstrate that cancellation is due more to editorial expectations or whims than just sales figures. Someone at DC must love Blue Beetle.

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