Thursday, December 15, 2011
Booster Gold Versus Ghost of Christmas Past
Yes, the New 52 is selling well by all metrics. But all new issues sell well. A better indication of its relative success is to compare its sales to the past.
Graphically, it looks like sales are falling off for Justice League International Volume 3 faster than they did for Booster Gold Volume 2. If all DC's hype has created a larger pool of buyers out there now, this is bad news for the JLI as the audience is turning its back on this series for greener pastures.
On the other hand, this should be expected if the readers of the New 52 are the same old readers who are adjusting their pull lists after buying a few extra books for the past few months. For a better view, take a look at the composite sales graphs for all of the New 52 against one another:
You can click on that graph to embiggen it, but all it really shows is that the sales trend seen for Justice League International Volume 3 is pretty much the same across the board for the entire New 52. That's a lot of volume with a very familiar sales trend towards entropy across the board. The more you see of the DCnU, the less new it looks.
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