Imagine my surprise when I opened this week's Superman #13 and saw on the very first page this panel of a Booster Gold t-shirt that is not a Booster Gold t-shirt:

What the heck is that, indeed!

If you're a regular Boosterrific visitor, I'm sure you'll recognize the guy in that panel above is clearly wearing a Graphitti Designs Booster Gold Logo t-shirt (released in 2010), just as the guy in the following panel (not pictured) is wearing a Graphitti Designs Blue Beetle Logo t-shirt (released in 2011).

Why is the Booster Gold shirt colored as though it's a Wonder Woman's tiara t-shirt? I can only guess that colorist Alejandro Sanchez doesn't have a closet full of decade-old Graphitti Designs t-shirts. (I don't blame the colorist. I blame the editors. That's their job, isn't it, to take the blame for the creatives? Darn you, editors!)

Fortunately for Booster boosters, our hero appears more clearly on page three... in a photograph hanging on the wall of Warrior's Bar — next to Batman! (Batman looks very happy about that.)

It's just a small Booster Gold appearance, but consider buying this issue to make Skeets happy.

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Morgenstern recently spotted this beauty dressed as our favorite hero:

That's Maki Roll in a costume of her own design. Photograph by Ron Gejon Photography.

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We haven't seen Booster Gold anywhere since Bat-Mite #4. Don't expect that to change with today's Justice League 3001 #5.

However, we do know from the issue preview available at GraphicPolicy.com that Booster Gold and Blue Beetle will at least get a name drop (from Fire and Ice!).

Given the latest Booster drought — 84 days and counting — that's a good enough reason for me to pick up the issue.

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I don't think it's any secret that I don't care for the New 52. I know I'm not alone.

I often hear or read others with long-term DC Comics buying habits express disappointment with the change to the DC Universe. When we malcontents get together, someone invariably invokes sales numbers to prove that most people hate the New 52.

That sounds comforting, but is is true? I looked at the numbers to see for myself.

The naysayers have a point. The New 52 is dying a slow death, kept alive largely through increasingly regular injections of "events."

The graph above charts the sales since the launch of the New 52, and the trend lines make it clear that DC is losing ground to their Marvelous Competition. (Let's not pretend that DC's recent changes are anything other than an attempt to close the gap with Marvel, which is more successful in all ways, but especially in the one that counts: sales revenue).

Those spikes in the graph are the initial reboot and last year's "Villains Month" 3D covers. Those 3D covers really seemed to work. Expect to see them more often if this September's Futures End covers are anywhere near as successful. (Living from event to event? Why does that market strategy seem so familiar?)

But before I celebrate the proof that the New 52 is loosing steam, I should put that in perspective and look at what DC was doing before their re-branding:

Here I've extended my timeline backwards. We have sales data for 32 months of the New 52 universe, so I decided to look backwards the same distance before the relaunch. Frankly, they don't look so bad. (I can't even blame the sales dip for January 2011 on Flashpoint. That month saw a change in Diamonds' distribution practice, and was a low volume month across the board.)

Ah, but when I put the two timelines together, look what happens:

Look at that upswing! And it's probably better than it looks. All of my data comes from ComicChron.com and is based off Diamond Comics Distributors' coded sales charts. That means that my numbers are estimates that do not include digital sales. That probably means that the modern numbers are bigger and better than we can see (at least in months without fancy 3D covers).

It's true that a rising tide floats all boats, and the comics industry is currently experiencing something of a sales renaissance as the economy has rebounded from the Great Recession. However, DC is hitting sales numbers they haven't seen in over a decade. It would be foolish to credit most of that change to anything other than the excitement generated by the launch of the New 52.

Creatively, I still refuse to call the New 52 a success. I can still argue that rebooting to something that I might want to read — such as keeping Wally West as The Flash or reverting Superman to Silver Age godhood — may have produced better, longer lasting gains. What I cannot do is deny that the New 52 gave DC sales momentum unlike any in recent memory. The only question now is when DC will do it again.

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I got an email this year from David Chadwick. What he had to say looked incredibly important, so I'll pass it along directly:

David is the graphic designer behind Utah Graphics World (click the pic above to visit his tumblr site and see a slightly larger image), and he's helping keep the world looking for our Booster Gold. Wherever you are, please come home, Booster Gold!

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