Wednesday, February 8, 2012
Booster Gold Versus Roulette
With the coming of the New 52, DC released a glut of new books on the market. Readers bought far more books then they typically would in the initial excitement in order to sample the offerings of this brave new world.
Unfortunately, that buying pace cannot be sustained. Because so much capital was expended during the buying frenzy generated during the initial hype, fewer titles can be purchased going forward, so the hype ends up detrimental in the long run as it forces buyers to be more selective than they would otherwise have been. And thus this hype cycle ends up damaging sales, not increasing them.
At least that's my theory. I'm also blaming Vixen: so far she's just dead weight.
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