As all Booster boosters of a certain age know, when Michael Jon "Booster" Carter first came to the 20th century back in 1985, he started a company he called Goldstar, Inc. in honor of his originally intended alter ego (which he fumbled naming in front of the United States president).

The name "Goldstar" was used a lot in the first year of Booster's adventures, eventually becoming the name of Booster's sidekick. And then, after a trip back to the future, Booster renamed his company "Booster Gold Incorporated" with very little explanation why.

Which is not to say that there wasn't a reason.

The answer lies in Russ Burlingame's exclusive interview with Dan Jurgens in a book I'm sure I haven't mentioned around here yet, The Gold Exchange: The Boosterrific Deluxe Edition:

Burlingame: It's funny. I was talking to someone younger than me, recounting the story of how Booster was originally Goldstar. And I said that I always wondered whether that was because of Goldstar, the electronics manufacturer, and whether you had really made that change, rather than it just being a throwaway gag. But that person was younger than me, so they had no idea what the company was that I was even talking about.

Jurgens: Yes. Yeah, it was, by the way. That's exactly what it was: we were into it, I had done Goldstar, and Booster's sister as well, but ultimately, they said "We've got to work away from this," and it was because there was a company out there called Goldstar, which none of us were aware of when I first started using that name. So I was like, "Okay, we've got to roll with that one too."

So yes, that is 100% true.

To be clear, United States trademark law protects a "word, phrase, or design" that distinguishes a company's goods and services from its competitors' similar goods. Therefore, while it was in Booster's best interest to rename his licensing company to avoid confusion with pre-existing international electronics company GoldStar (which you can tell your kids became part of what is now known as LG Corporation), there's no reason DC can't keep using "Goldstar" as a character name.

And now you know... the rest of the story.

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