By now everyone has seen the animated Booster Gold Flakies advertisement from DC Universe Online, right? Well, that's not the only outdoor advertisement with Booster Gold's grinning face.

Sure, it's the same image of Booster as seen on the Flakies ad and omnipresent exploration kiosks, but this unique billboard near Gotham City's Chinatown district is for Dusk toiletries. The original slogans for Dusk were "for the hero in you" and "bring out the hero in your man." Given that in DC Universe Online most humans have acquired superpowers and become either heroes or villains, the change in slogan to "bring out the man in you" may be more appropriate.

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Introducing the latest advancement in vending machine innovation: Skeets Repairs, "the Future of Convenience" â„¢!

Players at the highest levels of DC Universe Online spend a lot of time in playrooms (more commonly known as dungeons or instances), where they will take a beating from some of the most powerful characters in the DC Universe. When a player needs a quick pick-me-up, rather than leave the playroom, he can just pop over to the conveniently located Skeets Repairs machine and spend some well earned coin on repairs.

These vending machines may be in some questionable locations (is a warehouse full of Joker robots really the ideal place to sell some soda, Booster?), but their selection is top-notch. Skeets Repairs machines clearly dispense 4 flavors of Soder-Cola and 3 flavors of Gingold soda. Yummy!

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Say what you will about DC Universe Online, but someone in the Sony Online Entertainment art department is a real comic book fan.

Blaze was the comic book publisher of the Booster Gold comic-within-a-comic in the first volume of Booster Gold. I'm surprised that they stayed in business after their most acclaimed creators, Benny and Marty, were killed to get the secrets that they knew about their star subject, Booster Gold.

Come to think of it, if super-villains will kill to get the secrets possessed by comic book creators of a single hero, what would they do to game programmers who developed an entire world?

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Sometimes it's not enough to be a fan and read a hero's comic. Sometimes you have to be a video game hero just so you can meet that comic hero in virtual person. But when you do, don't forget to dress for the occasion.

This fine virtual t-shirt featuring the Booster Gold Volume 2 logo designed by Rob Leigh can be yours, too, assuming of course that you are willing to spend hours hunting randomly spawning collectibles in Midtown Metropolis in DC Universe Online. This shirt is the end goal of the Gold Quality Boostercoms collection quest. Find all 5 different cellphone collectibles, and the Question (!) will email you this nifty t-shirt at no additional cost.

It toook me 3 hours to find the right parts. Three hours of flying from rooftop to rooftop looking for little shiny yellow question marks. And if you ask me if it was worth it, I will say, "yes, yes it was."

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No sooner do I finally get to level 30 -- just so that I can take on the level-restricted Booster Gold/HIVE mission -- than Booster shows up in the Justice League Watchtower courtesy the latest game update. Now even a level 1 character can walk up and get his autograph!

It seems Booster has been talking to Circe about love potions, or so I've heard from Oracle. When I try to talk to Booster, all he'll do is endorse Flakies. I guess a hero's got to earn a living, right?

Seriously, Booster Gold was already a huge part of DC Universe Online even before this latest content update. Between the exploration missions, the Duo mission, the animated Booster Flakies advertisements, Booster's collectible audio endorsements of Big Belly Burger and Soder-Cola, and several other assorted references (including a mention of "Booster Bits" cereal by the Riddler!), Booster is omnipresent in Metropolis and Gotham cities! There's more Booster Gold content in the game than all but perhaps a handful of other Justice Leaguers.

I've got to hand it to Sony Online Entertainment, they know a (gold) star when they see one.

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