Tuesday, November 30, 2010
When Capitalism Meets Altruism
Tony "G-Man" Guerrero has posted an article, "Off My Mind: Should Superheroes Get Corporate Sponsors?", on comicvine.com discussing the tricky relationship between the corporate world and the super hero. The article naturally spotlights Superman and Booster Gold. In fact, it was the very question of corporate sponsorships that inspired Dan Jurgens to create Booster in the first place. It can be no coincidence linking Booster Gold's endurance to the fact that the question of morally questionable corporate sponsorships is as relevant today as it was 25 years ago.
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