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Tuesday, August 4, 2015
Maane Khatchatourian of Variety.com has reported that Envision Media Arts is planning on making an animated movie based on PEZ candies. There is no news on what the movie will be about, but if Danish LEGO can succeed in Hollywood, I don't see what's stopping Austrian PEZ.
I foresee kid-friendly adventures in a world populated with bizarre characters who eject items they need from their neck, much like the character Rico in another animated success, The Penguins of Madagascar.
If PEZ wants to emulate LEGO's success, they should also leverage the intellectual properties of their licensing partners. There have been hundreds of different heads made. Somebody's would pay good money to see Fred Flintstone interact with Bart Simpson on the big screen. And don't forget Batman. There's nothing he won't be in.
This news is bound to bring the copycats out of the woodwork. If I were an affluent glory-hound, I'd already be investing my money in a "parody" variant that could beat the brand-name movie to market. Don't be surprised to see a PESL movie coming to a Netflix queue near you.
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