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Friday, July 27, 2012

Sales History of Issue 10

Believe it or not, Booster Gold has appeared in 4 separate number 10 issues of ongoing series in the past 4 years. One of those series was his own, which made it through a run of 49 issues. Two of the others had already been canceled at the time the issue was published. The third is the current Blue Beetle series, which has sales numbers far worse than any of the other three series ever had, but has not yet been cancelled.

Sales of 10th issues of ongoing series featuring Booster Gold appearances, 2008-2012

Granted, this random sampling of DC's production is hardly conclusive, but superficially it would seem that we should expect an ongoing with Booster Gold to sell right about 30,000 by the 10th month. (Booster gets the least face time in his one-page cameo in Blue Beetle, and it has the lowest sales. Coincidence or proof?)

Whatever else it may or may not say about DC's editorial policies, this chart does seem to demonstrate that cancellation is due more to editorial expectations or whims than just sales figures. Someone at DC must love Blue Beetle.

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