Friday, November 2, 2012
Earlier this week DC Entertainment announced that they had partnered with Kia Motors America to create five one-of-a-kind customized cars featuring Justice League characters. The press release announced that these "radical machines" were created utilizing Jim Lee's Justice League designs in order to promote DC's "We Can Be Heroes" charity campaign. "We Can Be Heroes" supports of Horn of Africa hunger relief. The cars will be auctioned off later this year with proceeds going to the campaign.
When I hear "Justice League character" and "radical machine," I think "Boostermobile." However, given that DC's latest custom vehicles are destined for a charity auction, it's understandable that our favorite Corporate Crusader would be reluctant to donate his beloved Boostermobile to any cause that didn't profit Booster Gold.
These cars were unveiled Tuesday at the 2012 SEMA trade show in Las Vegas. While I gotta admit that a car show seems a good place to show off some sweet customized cars, SEMA shows are not open to the general public. If the goal of these cars was really to "raise awareness" of your campaign, DC, maybe you should try just driving them down the street instead.
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