BOOSTERRIFIC BLOG

 Law and the Corporate Crusader

Monday, January 31, 2011
Late last week, Law and the Multiverse addressed my question of Booster Gold's liability in the case of misuse of the Brysler Motors' Boostermobile:

Walter writes "I'm curious about the Boostermobile, an automobile in the DC Universe endorsed by Booster Gold. In Booster Gold vol. 1, #11 (1986), Booster becomes concerned that his endorsement of the car (manufactured by Brysler Motors under license of Booster Gold's Goldstar, Inc.) may result in his becoming liable should a supervillain use the car for nefarious purposes [Ed. or if it's simply defective]. Is there any merit to Booster's fear?"

In practice the answer is likely to be 'no,' but if someone is asleep at the switch then the answer could be 'yes.'... For example, what if Booster got involved with some people who wanted to start a new car company?

The site goes on to lay out a sample scenario where Booster could indeed find himself in jeopardy, but I won't spoil the details. You can find the rest here, under the heading "Superhero Product Endorsements," if you're interested.

If you aren't familiar with lawandthemultiverse.com, I recommend that you pay them a visit. They have considered such legal issues as Bruce Wayne's publicly funding Batman and whether Lois Lane can be legally forced to reveal that her husband is Superman. It's the sort of comic books fun that I think fans of Booster Gold will probably enjoy.
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