corner box
menu button
Boosterrific.com: The Complete, Annotated Adventures of Booster Gold
Boosterrific.com: The Complete, Annotated Adventures of Booster Gold

Buy Booster Gold

Wednesday, October 5, 2022

Booster Gold, Trademark Pirate

As all Booster boosters of a certain age know, when Michael Jon "Booster" Carter first came to the 20th century back in 1985, he started a company he called Goldstar, Inc. in honor of his originally intended alter ego (which he fumbled naming in front of the United States president).

The name "Goldstar" was used a lot in the first year of Booster's adventures, eventually becoming the name of Booster's sidekick. And then, after a trip back to the future, Booster renamed his company "Booster Gold Incorporated" with very little explanation why.

Which is not to say that there wasn't a reason.

The answer lies in Russ Burlingame's exclusive interview with Dan Jurgens in a book I'm sure I haven't mentioned around here yet, The Gold Exchange: The Boosterrific Deluxe Edition:

Burlingame: It's funny. I was talking to someone younger than me, recounting the story of how Booster was originally Goldstar. And I said that I always wondered whether that was because of Goldstar, the electronics manufacturer, and whether you had really made that change, rather than it just being a throwaway gag. But that person was younger than me, so they had no idea what the company was that I was even talking about.

Jurgens: Yes. Yeah, it was, by the way. That's exactly what it was: we were into it, I had done Goldstar, and Booster's sister as well, but ultimately, they said "We've got to work away from this," and it was because there was a company out there called Goldstar, which none of us were aware of when I first started using that name. So I was like, "Okay, we've got to roll with that one too."

So yes, that is 100% true.

To be clear, United States trademark law protects a "word, phrase, or design" that distinguishes a company's goods and services from its competitors' similar goods. Therefore, while it was in Booster's best interest to rename his licensing company to avoid confusion with pre-existing international electronics company GoldStar (which you can tell your kids became part of what is now known as LG Corporation), there's no reason DC can't keep using "Goldstar" as a character name.

And now you know... the rest of the story.

Comments (2) | Add a Comment | Tags: dan jurgens gold exchange goldstar interviews russ burlingame


There have been 2851 blog entries since January 2010.

VIEW LIST OF 2989 KEYWORDS

FIND NEWS BY DATE


JUMP TO PAGE



SITE SEARCH


return to top

SPOILER WARNING: The content at Boosterrific.com may contain story spoilers for DC Comics publications.