- Booster Gold
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Wednesday, July 19, 2017
Believe it or not, once upon a time, Booster Gold was such a big star that he could sell comics he wasn't in just by appearing on the cover! Backwards!
Take, for example, Secret Origins #32, released 29 years ago today.
art by Eric Shanower
This issue presents the post-Crisis on Infinite Earths origin of the Justice League of America (which was differentiated from the original origin by the substitution of Black Canary for Wonder Woman).
The Justice League International was super hot at the time, so although the only links between the two teams were Canary and Martian Manhunter, the JLI was still given prime cover real estate to sell the story to new readers unfamiliar with DCU history.
There's no reason this strategy couldn't be used to sell old stories to a modern audience today. I speak only for myself, but I'd be much happier buying a comic showcasing Damian Wayne (Robin V) if he appeared only on the cover.
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