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Boosterrific.com: The Complete, Annotated Adventures of Booster Gold
Boosterrific.com: The Complete, Annotated Adventures of Booster Gold

Buy Booster Gold

Monday, July 12, 2021

Marketing 101

On Friday, comic book writer Tom King (@TomKingTK) tweeted this image accompanied by the text "Announcement incoming.":

© DC Comics

Those arms belong to, from top to bottom, Martian Manhunter, Rocket Red*, Blue Beetle, and Fire. Naturally, this made a lot of people excited at the teased prospect of new comic adventures of the Justice League International.

Of course, that's not what Tom was teasing.

He was baiting the hook with the JLI for a different property he revealed later that same day:

© DC Comics

Who can be mad about a bait-and-switch that leads to art this great? (Those new arms belong to Booster Gold, Guy Gardner, Batman, Ice, and G'nort.)

If you didn't know, Christopher "Human Target" Chance has been in the DC Universe since 1972 but is far more famous outside comic books. In addition to recent guest appearances on Arrow, Chance has had his own television series twice (!). Being a TV star probably explains why he and Booster Gold have never crossed paths.

Frankly, the espionage antics of Human Target are a perfect fit for King's storytelling strengths, and any project that keeps King far away from Booster Gold is a project I can support. In fact, I promise to buy a copy of the first issue... but only if they keep that amazing Smallwood cover.

* That Rocket Red arm design belongs to the armor of Maks Chazov, who was never a member of any line-up of any Justice League, international or otherwise. Chazov worked for the pre-New 52 United Nations-sponsored incarnation of Checkmate. But it wouldn't be the JLI without a representative Rocket Red, and all the Reds who appeared on a JLI roster are dead. I guess you can't bring every dead hero back to life.

UPDATE 2021-07-12: Shawn dropped by the comments to point out that Greg Smallwood has posted process and reference pics of the cover's development on Twitter.com. He includes an interior pic of the JLI, and it is glorious.

© DC Comics

Yep. Definitely buying that.

Comments (6) | Add a Comment | Tags: greg smallwood human target justice league international rocket red tom king twitter.com


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