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Wednesday, July 27, 2011

Tom Breevoort Says Comics Should Be Expensive

Two weeks ago in response to a question about comic book pricing asked by a fan on Formspring, Tom Brevoort said:

I think DC lowering their prices was a nice gambit, but what's become very clear is that people pay for the stuff they want. So they got virtually no uptick on their sales, but cut a quarter of their profit margin away. But as a general rule, if people want to read Booster Gold, then they'll read Booster Gold at whatever the price is (assuming it's worth it to them), but the average reader isn't going to stop reading X-Factor and start reading Booster Gold simply because of the price difference. They might stop reading X-Factor if they find that it's not worth the money to them, but that doesn't mean they'll suddenly become interested in Booster Gold.

Brevoort, Marvel Comics Executive Editor and Senior Vice President of Publishing, should know what he's talking about: Marvel comics have been outselling DC comics for years. My only question is why he's picking on Booster Gold. Could Brevoort be a Booster Gold fan?

And don't tell DC, but if they'd keep publishing it, I'd probably keep buying Booster Gold if it cost me $5 an issue. I just wouldn't be buying much else, especially X-Factor.

Comments (3) | Add a Comment | Tags: pricing tom brevoort

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