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AIDS PSA, 1993

In 1992, DC Comics produced a series of public service announcements (PSAs) featuring DC Universe heroes addressing the global AIDS epidemic. In one of these PSAs, Booster Gold and Blue Beetle are upbraided by teammate Fire for their ignorance and insensitivity. Based on Fire's costume, this encounter would presumably take place just prior to Justice League America #67 (cover dated October 1992). Booster Gold is notably polishing his costume with Shinola, an obsolete brand of shoe-polish, long out of production by the 1990s. This is an allusion to the popular American idiom that someone "doesn't know shit from Shinola," an insult denouncing the subject's intelligence. Clearly, the unidentified artist is indicating that Booster is foolish in his lack of understanding of the spread of AIDS.

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