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Monday, March 23, 2015

Blue and Gold Sell Comics

Late last week, Vaneta Rogers interviewed Keith Giffen about the coming changes to Justice League 3000. Giffen was upfront about why everyone's favorite superheroic comedy duo was added to the title:

Rogers: [L]ooking back at what's made the comic successful, you have to admit that your Justice League International characters brought a lot of eyes onto the book. You started with Booster and Beetle, then added Fire and Ice. Do you like how those additions are turning out?

Giffen: Yeah, I'll be honest. We brought Beetle and Booster in to get people to pay attention to the book, or to at least be aware that we existed. Our original idea was to bring back Fire and Ice, but then that evolved into bringing back Beetle and Booster too.

Of course, if we were going to use Beetle and Booster in the book, of course we'd want to use the Beetle and Booster that we're familiar with. It's Keith Giffen and J.M. DeMatteis, so it just makes sense.

If our book existed in the New 52, though, it wouldn't make sense. We would have to be using different iterations of those characters.

So we took the leap, and DC had no problem with it.

We're exploring a universe that hasn't been explored yet — the "Bwa-Ha-Ha" universe or whatever. And DC was amenable. So we said, let's do it!

It sounds like we might never have ever seen the return of Blue and Gold if it hadn't been for the launch of the New 52. Maybe it wasn't so bad after all?

You can read the rest of the article at

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