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Tuesday, March 12, 2013

Talking Shop

Last week, in regards to sales of Justice League of America, I said, "I suspect that since DC isn't crowing about how great [sales] have been, they can't find anything to crow about." Looks like I was very, very wrong.

According to, Justice League of America and its 53 covers was the best selling book for the month of February... since 1996!

Comichron goes on to note that this book even outsold Superman: The Wedding Album (November 1996), the previous best-seller since DC signed an exclusive distribution agreement with Diamond Comics Distributors in 1995. That's great news for Booster Gold fans, who saw their hero get his first in-continuity reference in months.

(Aside: For years, a good friend of mine who has owned a comic book store since the early 1990s had several unopened cartons of "white-bagged" Superman: The Wedding Album in his basement. It took him the better part of two decades to unload the unwanted issues that the hype following Death of Superman had lured him into over-ordering. I still tease him about that overly-ambitious order. Needless to say, his order for Justice League of America was much more conservative.)

While Justice League of America sold better than all comics in recent memory, there is ample evidence to suggest that fans were buying for the "53 covers!" gimmick, not the concept itself. Over at, Russ Burlingame points out that Katana and Vibe, the tie-in series to JLoS, sold comparatively poorly at #80 and #78 respectively for the month. This a surprise, especially considering their pedigrees. Burlingame notes:

It's been a long time since [writer Geoff] Johns launched a title that debuted out of the top 50; back in 2007, Booster Gold came in at #58....

As we know, Booster Gold was cancelled after 4 years, but mainly because of Flashpoint. (Yes, sales were falling, but the title would indisputably have reached #50 if not for the Great Random Reboot of 2011.) What are the odds that Johns' latest series, Vibe, makes it even half that long?

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