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Tuesday, September 21, 2010

Sales Trends Continued

In continuing the discussion of sales over time for DC titles, you may be interested in this article over at Each month The Beat runs a wrap up of month-to-month sales trends that are both illuminating and quite frequently baffling and surprisingly pleasing.

Of course the big industry discussion right now is the sudden lack of sales across the board for August. (More details here, here, and here.) Whether this is due to bad economy + high book prices, buyer fatigue, or the lack of a current mega-event (love 'em or hate 'em, they do drive sales across the board because we fans really are sheep), sales are dead flat.

Rumor has it that Warner Brothers is planning a big restructuring of DC in the immediate future, so don't be surprised if DC responds to this crisis by exploding into other media (movies, television, video games, underoos, etc.).

Comments (1) | Add a Comment | Tags: sales warner brothers

Thursday, August 12, 2010

A Note on Sales just ran an article ("DC Comics Month-to-Month Sales: June 2010") by Marc Oliver-Frisch looking at sales trends across all DC Comics titles. As I was reading over it, I noticed that although Booster Gold is already on the below-average side of the sales bell-curve and trending downward, DC's recent cancellation threshold appears to be much lower than I had previously predicted. Instead of 10,000 copies per month, the threshold lately looks more like it may be as low as 7,000 copies per month. That's probably terrible for the state of the industry, but great news for Booster Gold. That gives the title even more time to turn it around, especially as it is still selling pretty constantly around 20,000 copies per month, roughly equal to the other second-tier heroes titles such as The Outsiders, Power Girl, and Secret Six. That's not such bad company, really.

Comments (2) | Add a Comment | Tags: marc-oliver frisch power girl secret six the outsiders trends

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