Booster booster Jace sent me this report from Warner Bros World in Abu Dhabi in the United Arab Emirates, a place I didn't even know existed. Warner Bros World, that is. I may not often leave my dungeon, but I have heard of Abu Dhabi.

Writes Jace:

"For The Hero in Every Man, Cologne in (en?) Gold," is seen above the Gotham City Transit in the Gotham City area of the park. (It's super dark and far away but I hope this was an ok image.)

Jace must have a pretty good camera, because the accompanying photo isn't bad at all:

The product being advertised on that billboard sure looks like the unidentified bottle we see in Booster Gold Vol. 2, #17 (released in February 2009), and the slogan is reminiscent of the several variations of Dusk slogans used in multiple issues of Booster Gold volume 1. But the product name is... well, I'm not sure what the product name is.

As you can see in the Boosterrific.com annotations for that issue, I called that a bottle of Dusk, since that was the name of the cologne that Booster endorsed in volume 1 of his self-titled series (even though the volume 1 bottles had a slightly different label). But the comic doesn't identify the brand name. Neither does Secret Six #8 (released in April 2009), in which Deadshot wears Booster's fragrance for a night out with his colleagues (at a club called Hypertime).

words by Gail Simone; art by Carlos Rodriguez, Bit, Sal Cipriano, and Jason Wright
appearance first brought to my attention by Peter Duling

(And yes, I assume that "old maid's bathroom" is a reference to Booster's apocryphal 65-year-old wife, Gladys, from 2003's Formerly Known as the Justice League.)

As it happens, the Boosterrific.com directory of Booster's businesses and endorsements lists the product I've associated with Deadshot as "Cologne de Gold" even though, so far as I can tell, it is never called that in any comic book. I have to wonder if I gave it that name myself, perhaps influenced by Booster's fragrance for women, "Perfume du Booster," introduced a few months later in Booster Gold #23 (August 2009).

In any event, thanks to Jace for sending us the photo. It's cool that Booster Gold's salesmanship has reached Abu Dhabi, wherever that might be.

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