- Booster Gold
Monday, August 2, 2021
Watching the 2020 Tokyo Olympics, I'm seeing commercials with Olympic athletes who, according to disclaimers at the bottom of the screen, don't even use the products they're endorsing.
Why do I feel I've seen this all before?
In my "Secret Origin of Booster Gold" interview with Dan Jurgens, Booster's creator describes his inspiration this way:
Much of Booster was inspired by the '84 Olympics when I saw an athlete described as having an endorsement contract without ever having won a medal. Many of the BG ideas were already in place but that sort of galvanized it.
The years might roll by, but Booster Gold and the forces of commercial opportunism and social insecurity that drive him and his misadventures are as relevant as ever.
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