If the 1980s was about anything, that thing was big business. Greed was good, deal making was an art, and Capitalism finally conquered Communism. Corporate interests dominated politics, and commercialism owned everything else. Into that environment came the original superhero salesman: Booster Gold.

No cover of the era exemplifies that aspect of our hero more than Booster Gold #11 (1986).

Pencils by Dan Jurgens, Inks by Jerry Ordway

This image is a delightful snapshot of time when J.R. deserved to be shot, and Micheal Knight was a lone crusader in a dangerous world. Booster does his best Don Johnson impersonation in his square-shouldered white linen blazer. He winks at us over his Max Headroom shades, reassuring us that he knows what cool is. If this guy is selling, you're buying.

It might look like an ad for the most 1980s car ever, but what Booster is really selling here is comic books. You can't own a Brysler Boostermobile, but you can own this comic. I'd buy that for a dollar. And I did. Because I was cool, too.

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